TV Drama Affinity Rankings
Jan — June 2018 Premieres

TV Drama Affinity Rankings (Jan-June 2018 Premieres)

As TV programming grows ever more fragmented, understanding what makes each show’s audience unique and different is key to finding the sweet spots between shows and advertisers. In this report, we created affinity rankings for the Drama TV shows that premiered during the first half of 2018 for two key demographic segments (Women, Men—ages 18-49) to get a broader read on which shows appeal to each consumer segment. Then, we compare two top shows for each consumer segment that share similar audience demographics, and apply Cubeyou’s psychographic and interest data to find out what makes each audience unique.

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