Drive engagement, boost affinity and raise your Facebook likes to six-million – all you have to do is… Murder.
At least, that’s what Adobe Photoshop did in its Murder Mystery Campaign for Halloween 2014, in which Photoshop users were asked to test their photo editing skills to solve the untimely death of Professor Photoheim.
But this was more than just a game. This was a highly effective strategy to win affinity and brand recognition from their niche audience. Find out how knowing their audience informed and inspired the creation of the campaign, and what their target customer profile tells us about what their next campaign could be.
Get inspired by one of 2015’s best ads.
Click here to read our analysis!