FREE INFOGRAPHIC

MILLENNIAL CRAFT BEER ANALYSIS

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GET YOUR PITCH BRIEF

Everything you need to know about Shock Top’s agency search and the growing Craft Beer market.
In our most deliciously complex pitch brief to date, we delve deep into the intersection of Anheuser-

Busch’s “faux craft” brand, Shock Top, and the demographic most likely to love (or hate) it: The Millennial Craft Beer Consumer.

If you love craft beer and marketing (we think it’s a great pairing), this is one you’ll want to read just for fun.