Creating Personas With (Big)
Psychographic Data

Creating Personas With (Big) Psychographic Data

The availability of vast online social interaction data and the emergence of A.I. have changed the way marketers create target personas. This educational webinar explores how to apply psychographic data and interest-based audience segmentation to develop more accurate personas and make the right marketing decisions. We leverage Cubeyou’s consumer intelligence data and real-world campaigns from Subaru, Juicy Couture, Bud Light, IHOP, Weight Watchers and NBC Sports to bring the learnings to life.

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