They are not on any particular diet, rather do their best to eat a healthy, balanced lineup of meals. They try to eat breakfast every day, regularly eat organic foods, and rarely eat fast food.
Consumers who are interested in fast food restaurants and have interacted with at least one of them online.
These frequent flyers are keen to travel discounts and promotions, and follow their preferred travel resources online closely.
Pizza Lovers are consumers with interest in pizza restaurants and have interacted with at least one of them online.
Digital Grocery Shoppers are consumers who make use of online website/apps to buy groceries. Our target is based on consumers interested in online groceries like Peapod and FreshDirect
In this pitch brief, we’ve included everything you need to know about the PC industry, Lenovo’s latest attempts to court the Millennial market, and the segment of Millennials we think would be a promising channel for further brand awareness building - provided they nail down their story, of course.
Subway’s sales have been in decline, even before Jared went to prison. They’re hoping to court Millennials and have been trying everything from self-order kiosks to Starbucks-like cafes to attract younger audiences. But we think they’re missing a key target segment.
Deli Meat producer Dietz & Watson is launching an ad agency review for media and creative duties, leaving their longtime creative agency Allen & Garritsen. Clearly, they need meatier insights to improve the ROI of their $12.4 million ad budget.
When it comes to finding fresh markets for multi-media, boundary-breaking games, you NEED to understand Generation Z.
Fast-fashion is usually geared towards women, but Uniqlo, a Japanese fast fashion brand has it’s eye on the American male consumer.
Airbnb is moving upward and onward – especially where its marketing is concerned. They’re looking for the right agency to take them into their next phase of growth, and we have all the information you need to be that agency, right here.
Fage and Chobani are arch rivals in the Greek yogurt industry, and Fage has been slipping behind. They’ve fired their old agency and are on the lookout for creatives who can give them the competitive edge.
Is it craft or bust for American breweries? Or is there hope for ABInBev, parent company of Anheuser-Busch? American beer sales have been slipping, while craft and imported beer sales are picking up the slack.
MINI – the BMW-owned car brand – is looking for a new agency (and new customers). Their customer base of middle-aged men haven’t been buying in the high numbers they once did, prompting the brand to look in a new direction: Millennials.
In our Pitch Brief, we look at where the company’s been, what it’s doing now, and how it might gain ground on telecom giant Verizon by targeting the growing audience of Hispanic Millennial consumers.
“See You Tomorrow” is Applebee’s (perhaps overly optimistic) slogan – but the brand has been in a slump for five quarters and counting. Unsurprisingly, it’s looking for new creative representation. Think you have what it takes to bring this brand back up to speed?
We looked at the segment of millennial grocery shoppers who are NOT currently shopping at Whole Foods, but rather opting for the brand’s competitors. By doing this, we get a little insight into what the competitors have that Whole Foods doesn’t.
Mattel is looking for new agencies to handle their media planning and buying, but what they may need is a fresh perspective on their target market. See what we’ve uncovered about their current business, current challenges, and target audience – which we then compare with the Millennial mother demographic.
Find out why this fast Mexican food brand attracts a very different audience than competitors in the same category, how it’s looking to overcome recent revenue-sinking challenges, and its surprising plans for marketing in 2017.
We think the Lowe’s brand has room for improvement (and not just of the Home variety). In fact, we uncovered some surprising data around the DIY Home Improver that could shake their marketing strategy to its core.
Westin Case Study: Venables Bell & Partners Cubeyou Uses Cubeyou to Identify ‘Micro Moments'
PepsiCo is looking for a new agency, but they need more than that. They need to reach modern American consumers, who are increasingly cutting soda from their diets.
BLITZ unearths juicy insights to become Grimmway Farms’ Social Media Agency of Record
How GLG won over Pearl Izumi and delivered $5.54 ROI for every $1 spent
Kentucky Fried Chicken is, perhaps, the most recognizeable fast food fried chicken brand in the world, thanks to a combination of longevity, brilliant branding, and an unforgettable flavor.
Our new Pitch Brief for Shock Top combines with an in-depth look into the minds (and refrigerators) of Millennial Craft Beer Lovers. The question is: Can the Anheuser-Busch brand win them over?
Female Runners have brawn, beauty and brains – and our original research proves it. Not only do they have the will power to run marathons, they have buying power.
Moms have always held the purse strings where family purchases are concerned, and Tech Savvy Moms are no different. With buying power at their fingertips, they’re driving trends towards new technologies and apps that make being a mom easier and more fun.
Gamers are a highly sought-after group. They’ve got few responsibilities, lots of disposable income, and are always looking for the newest, latest, coolest games and tech.
Mobile Payers are among the most tech-savvy demographics, adopting new apps and gadgets early and influencing everyone else to follow suit. With their considerable sway and relatively high disposable income, Mobile Payers are well worth courting.
Millennial Pet Lovers love nothing more than dogs, but diamonds come close. This demographic is driving one trend sky-high: Pet friendliness. Millennials consider pets to be part of the family, and they’re willing to drive farther and spend more money to go to restaurants and stores that cater to their furry relatives.
Thoughtful Eaters have been changing the way Americans eat for the past decade. Salads didn’t end up on the McDonald’s menu by accident (and neither did gourmet coffee). This is the work of Thoughtful Eaters, driving trends towards healthier, more mindful living.
When the house music’s pumping, the drinks are pouring, lights are flashing and the word heard most often is “What?” – you know you’ve found them. The Millennial Social Drinkers. The lives of the party.
Ever notice that when a commercial wants to appeal to a young, hop audience, it shows young people listening to and moving with the music?
The Upcycle trend lies at the intersection of design, environmentalism and frugality, and is a passion of a very select group of women. If your target audience upcycles, then you’ve uncovered an insight that can lead you to many more.
Meet the Men who Like to Shop: Lumbersexuals
The men’s grooming market is expected to hit $6 Billion by 2017. Who’s responsible? This guy.
In this eBook, the Founder of Cubeyou, Federico Treu, gives you step-by-step instructions on how to prove your worth to your prospect by establishing credibility with original insights, identify benefits based on real data, and find the emotional triggers not just of your prospect - but of your prospect’s target consumer.
The best theory in the world will remain just a theory until it gets put into practice.
With this checklist we want to help you achieve just that. Put what you have learned in “the 7 insights you need to win your next business” into practice.
The goal of Cubeyou’s study is to create an accurate, timely, and representative picture of what is capturing the American consumer’s “interest” and how this “interest” is shifting over time.
Under Armour is a sportswear company with one of our favorite taglines: “Everything here is built to make you better.”
For H&M’s new autumn collection, the brand launched the “#SelectedByBeckham” campaign, starring its long-running brand ambassador David Beckham, alongside comedian Kevin Hart.
Brand Managers and Account Planners are rarely associated with creativity and artistic genius, but most (not all) of their activity can indeed be considered as art.
Surfing, mountain climbing, skiing, fishing, kayaking in the wilderness - the Patagonia brand lives and breaths passion for the outdoors.
The newest “new face” of Old Navy is Julia Louis-Dreyfus, at least after Amy Poehler took her beautiful face elsewhere.
You need to have the right content, in front of the right people, at the right time. And the best way to do that? Through mapping out your content according to buyer persona and lifecycle stage.
Creating a buyer persona helps you understand who your customers (and prospective customers) really are. It is the first, and most crucial, step in determining the most effective way to reach your target audience and tailor your content to their specific needs, behaviors, and concerns.
Schedule an online Consultation with one of our analysts to help spark your next creative brainstorming session. In this live consultation, our analysts will leverage the power of Cubeyou+’s insights to help you better understand your target customers and get those creative juices flowing!
This year, two make-up giants took two very different approaches to advertising their long-wear, waterproof mascaras. Both campaigns were grounded in real life and showed real women, but only one accurately targeted their desired demographic.
After years of consumer profiling and audience measurement for top brands and agencies across the globe, we decided to have a bit of fun with our data and started the "state by state" series.
Burning Man kicks off at the end of August, and for a week, the most creatively inspired collaborative wonderland of the year takes form in the acidic sands of the Black Rock Desert in northern Nevada.
Creating Content is a way to be found, shared, and remembered. It should teach your prospects something new and valuable, something they can use every day, or once a week, or once a month. Because when they learn a new skill, they’ll always remember from where.
Schedule an online consultation with one of our trained analysts to help you WOW your next prospective client. In this live consultation, our analysts will leverage the power of Cubeyou+’s insights to help you convey to your prospect that you fully understand their business and what their niche is within the industry.
There are many criteria to consider when creating your buyers persona. With this free buyer persona template, you can learn best practices to create clean, well-formatted buyer personas to share with your entire company or even present to prospective clients.
In early 2015, Pizza Hut in Hong Kong launched “Blockbuster Box” – a pizza box that transforms into a projector when paired with a smartphone and a branded short film app. It took the island by storm.
Inspiration. It’s elusive, ephemeral, hard to catch and pin down. But the best marketing campaigns are the result of truly inspired work. What if you could tap into your creativity to produce marketing campaigns that are not only inspired, but have a high likelihood of success – because they’re based in data?
With the warriors on the verge of winning their first championship in 40 years, we decided to dig a little deeper into who America is rooting for, Stephen Curry and The Golden State Warriors or Lebron James and The Cleveland Cavalier’s.
Who, besides Tom Brady, thinks that Donald Trump is a viable presidential candidate? That’s the question circulating around our office this month – and we’re not alone. Even The Atlantic ran a headline begging the question “Is Running for President Donald Trump’s Worst Business Decision Yet?”
Schedule an online appointment with one of our analysts and let us create the B2C buyer persona right in front of your eyes. In this live consultation, our analysts will show you how leveraging the power of Cubeyou’s insights can create your complete buyer persona all with one tool.
Having trouble planning what content to share and on which social media outlet… and when? With so many different options to manage, it can get confusing!
You can try to pitch your company to every prospect on the block, but wouldn’t it be easier if prospects pitched themselves on your services? That can happen when you find the right client, speak to the right person, and deliver the right solution to the right problem.
Doing laundry isn’t known for making anyone especially happy. It’s not, usually, a primary motivator to dance either. But the new Samsung “Wash Happy” campaign wants to put a new spin on the attractions of the spin-cycle for its target demographic: young mothers.
Sitting on a green, grassy hillside watching fireworks on a warm summer night, the scents of sunscreen, mosquito repellent and popcorn melting together in the humid air as upturned faces are lit by pink, yellow and white flairs, “Ooooh”-ing and “Aaaaah”-ing in unison – that’s the memory you might have if you’ve experienced the 4th of July in Virginia.
What’s hot this summer? If you don’t know, you have only to ask your nearest teenager (because they know everything, right?). Well, one thing’s for sure: They know what they like. Do you?Let’s find out together.
Mike lives in Los Angeles, or Portland, or Seattle and makes a decent income of $40-$70,000 a year. He’s still paying off some student debt from college, and he’s still looking for that special someone.
When the question is “Whodunnit” best in recent advertising - the answer would have to be Photoshop.Last Halloween, Adobe launched the “Photoshop Murder Mystery” campaign with the goal of increasing brand affinity among its fans and users.
Whirlpool’s Every Day, Care campaign increased appliance sales by 6.6% in the first 6 months, and boosted their social media response six-fold.
Muses are great and all, but they’re unpredictable, flighty things. By grounding your creativity in the real data of your target customers, you’ll not only create inspired campaigns every time, you’ll craft marketing so effective people will wonder how you thought of it!
With the 2015 MTV Video Music Awards coming August 30th, you may well wonder which superstar will take the coveted honor. Or, you might just want to check out which artist or track your target demographic is listening to right now.
We are really excited to present our brand new series of Mini Buyer Persona’s. This series is the culmination of countless behavioural analysis reports, and feedback calls, with hundreds of marketing strategists who use Cubeyou+ on a daily basis.
It’s weird. On the loading page, Terry Crew has arms reaching out of his mouth. Then he starts screaming at you to explore his muscle-bound body, which is filled with scenes of surgeons and tigers.
It’s a rather alarming statistic, but according to a study done for Harvard Business Review, 71% of qualified leads are never followed up with. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times.
The best ads work on multiple levels. They speak to the target client’s deepest desires while framing the content within context of the demographic’s interests. Possibly the most effective, tailored, and artistic campaign we’ve seen this year was Craftsman’s Father’s Day 2015 ad: Dad’s Motorcycle Story.
If you’re a tennis player and a Federer fan, which tennis racket are you more likely to buy? The off-brand one at Wal-Mart, or the one with Federer’s name on it? If you’re in the market for a pair of running shoes, wouldn’t you want to know the brand track and field star Jessica Ennis recommends?
A little bit country, a little bit rock-and-roll? One of these things is not like the other? Salt and chocolate? People love unusual pairings – usually. At the very least, they’re attention-grabbing.
Schedule an online appointment with one of our analysts and let us inspire your content creation with powerful insights on your targeted audience. In this live consultation, our analysts will show you how leveraging the power of Cubeyou’s insights can spark your creativity to create content around each marketing campaign.
In this series, we’re having some fun with our consumer profiling and audience measurement data. We’re diving deep into what people love, specifically, with which brands they personally identify. To do this, we aren’t looking at what most people buy or use, because the bigger brands will always have the advantage and tell us little useful information about who these people are and what they value.
Driving through wealthy neighborhoods, you’ll often see more expensive cars. Newport Beach in California is a veritable car lot of Italian sports cars – Lamborghini, Ferrari, and Bugatti – and we’ve even spotted one of the most expensive cars in the world, the Koenigsegg CCXR Trevita, parking on Highway 1.